Augmented Cool layers AR gamification onto the activities people already love — deepening consumer engagement, giving brands a powerful new touchpoint, and unlocking revenue from markets that are already moving.
We turn passive consumer behaviour into active engagement. By integrating challenges, rewards and personalization into real-world activities, we build ecosystems that evolve with user needs.
Augmented Reality layers digital challenges and rewards onto the real world — available to anyone, anytime, anywhere.
Augmented Reality removes the dependencies that have always limited the richest experiences — competition, belonging, shared achievement — from requiring timing, location, and organization. A race. A tournament. A group. No longer.
A user can now access that same depth spontaneously: alone, on a Tuesday, exactly where they are. The activity adapts to them — their schedule, their pace, their preferences. And yet they remain connected: sharing performance, building stories, staying part of something larger than a solo session.
For brands, this unlocks a channel that is both deeply personal and continuously active — not just at events, but every time a user shows up.
We turn markets into living ecosystems that keep users coming back — not out of habit, but out of desire.
Think of a traditional activity that's lost its spark — still practiced, but no longer exciting. We layer AR gamification on top of it: challenges, competition, progression, discovery. Suddenly, something familiar feels new again.
It's the same logic as relaunching a heritage brand. You don't replace what works — you reframe it. You give people a new reason to engage, a new story to be part of, a new experience every time they show up.
That's what Living Ecosystems do. They don't just retain users. They reignite markets.
Engagement is powerful. We take that seriously.
Alongside our commercial projects, we develop non-profit AR experiences that put users on the right side of environmental problems — not just as spectators, but as part of the solution. These experiences are designed to raise awareness, amplify the voice of NGOs, and generate funding for initiatives tackling real environmental challenges.
A share of our revenue is permanently dedicated to this work. We believe the same tools that make leisure more engaging can make the world more aware — and we intend to prove it.
Our favourite outdoor sport started to feel… predictable. So we decided to spice things up with a good dose of gamification.
Now we've got goals, friendly competition, tricks we pick up from others — and stories worth sharing. The activity? Still top secret.
With a solid background in Consumer & Entertainment Marketing, we quickly realized this could power up engagement and sales across many industries. Teaming up with top tech talent, we created Augmented Cool — a launchpad for our concept into new realms of leisure and industry.
// Activity classification: TOP SECRET — Game on.
Experts in marketing, entertainment, AR programming, hardware engineering, GIS technology and the outdoor industry — including athletes and champions across disciplines.
We come from the world of consumer behavior — and we use AR as the tool, not the idea.
A multi-faceted approach that keeps engagement strong long after the novelty.
AR layers digital elements onto real spaces in real time, through phones, tablets or AR glasses. Research shows it lifts interactivity by up to 200% and enriches narrative experiences outdoors.
Keeps you connected. Virtual elements overlay your view without blocking it — social, shared, integrated with real life. Two people can see the same AR objects and play together.
Isolates you. An enclosed headset replaces your surroundings entirely — powerful for simulation, but it confines each user to a solo experience.
Once a specialized industrial tool, AR is now a global habit — 32% of US adults have used mobile AR, 66% of Japanese consumers want it in stores, 80% of Gen Z use it regularly. The mobile AR market is projected to reach $36.26B by 2026.
A company fully dedicated to designing advanced AR solutions. Based in Europe within a dynamic R&D ecosystem, collaborating with universities and public research institutes to develop tailor-made technology — setting new standards in the sector.
We build for clients. But our most ambitious work is our own.
Augmented Cool's primary business model is to incubate and launch proprietary AR gamification products — each one targeting a specific leisure market with precision. We own the concept, lead the development, and shape the community around it.
Qualified investors and strategic partners can request access to our stealth project microsite.
Request access credentials →Have a leisure community that's ready to be transformed? Submit a partnership proposal and let's explore it together.
Submit a proposal →To learn more or propose a project, get in touch.
hello@augmented.cool